Business Systems Analyst

We are looking for an experienced Business Systems Analyst with strong Marketing/MarTech experience to support business requirements, system analysis, data integrations, and enterprise application initiatives.

Key Responsibilities

• Gather and translate business requirements into functional and technical specifications.
• Analyze business processes and existing systems and recommend solutions and enhancements.
• Design and support integrations across Marketo, BlueConic CDP, CRM, LinkedIn, Oracle, and EDW.
• Lead data mapping, system integration, testing, deployment, and production support activities.
• Work with stakeholders, development, QA, data, and architecture teams to deliver business solutions.
• Perform data analysis, validation, profiling, reconciliation, and root-cause analysis using SQL and Python.
• Develop dashboards and reports using Power BI, Tableau, and Google Analytics.
• Support and optimize the MarTech stack, marketing automation, lead management, and data flows.
• Create technical documentation including requirements, workflows, data dictionaries, and integration specifications.
• Participate in Agile/Scrum ceremonies, UAT, change management, and implementation activities.
• Monitor system and data quality and recommend improvements to reliability, scalability, and performance.

Required Skills

• 8+ years of experience as a Business Systems Analyst, Systems Analyst, or Data Analyst.
• Strong experience in Marketing Technology / MarTech environments.
• Hands-on experience with Marketo and/or BlueConic CDP.
• Strong knowledge of SQL and relational databases such as Oracle, SQL Server, or PostgreSQL.
• Experience with data integration, data mapping, APIs, CRM, and Enterprise Data Warehouses.
• Experience with Power BI, Tableau, and/or Google Analytics.
• Advanced Excel skills including Pivot Tables, VLOOKUP, INDEX/MATCH, and Macros.
• Python experience for data validation or automation is a plus.
• Strong understanding of SDLC, Agile/Scrum, requirements gathering, testing, and UAT.
• Excellent communication, analytical, documentation, and problem-solving skills.
• Banking/Financial Services or IoT experience is preferred.

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