Key Responsibilities

• Lead the technical architecture and design of Salesforce Marketing Cloud implementations, including Email Studio, Journey Builder, Mobile Studio, Advertising Studio, and more.
• Design, build, and implement marketing automation workflows that align with business goals.
• Develop and optimize data integrations between SFMC and other platforms (e.g., CRM systems, Data Lakes, or third-party tools).
• Continuously monitor, troubleshoot, and optimize the performance of SFMC platforms, including campaign execution, data flow, and automation processes.
• Ensure optimal data hygiene and segmentation practices to enable more effective targeting and reporting.
• Build, test, and deploy scalable marketing automation solutions including email campaigns, customer journeys, landing pages, and SMS/MMS messaging.
• Implement sophisticated segmentation, dynamic content, and personalization strategies to improve customer engagement.
• Automate campaign workflows and customer journeys to improve efficiency and reduce manual effort.
• Collaborate with data teams to define, extract, and transform data for use within SFMC.
• Set up and manage data extensions, custom objects, and integrations to optimize the flow of data into SFMC.
• Develop and maintain comprehensive documentation for SFMC workflows, integrations, and processes.

Qualifications

• Technical Skills

  • Extensive experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Advertising Studio.
  • Proficiency in SQL, AMPscript, and SSJS (Server-Side JavaScript) for custom scripting and data manipulation.
  • Knowledge of data integrations (APIs, FTP, and SFTP) with external systems (CRM, eCommerce, etc.).
  • Strong understanding of email deliverability, segmentation, and personalization techniques.
  • Familiarity with HTML, CSS, and JavaScript for email and landing page development.
  • Strong leadership and project management skills, with the ability to manage multiple priorities and meet deadlines.
  • Excellent communication skills, with the ability to interact effectively with both technical and non-technical stakeholders.
  • Problem-solving mindset with the ability to troubleshoot and resolve complex issues.
  • Strong attention to detail, with a focus on accuracy and quality.
  • Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant) are highly preferred.

• Experience

  • 5+ years of experience working with Salesforce Marketing Cloud or similar marketing automation platforms.
  • 3+ years of experience leading or managing technical teams in a marketing technology or software engineering environment.
  • Demonstrated experience designing, implementing, and optimizing marketing automation solutions at scale.
  • Proven track record of successful SFMC projects, particularly in large, complex environments.

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