Senior Product Manager – Loyalty & Rewards

Responsibilities

*Define and execute the product vision, strategy, and roadmap for loyalty, rewards, membership, and customer retention programs.
*Gather customer insights, business requirements, and market trends to identify opportunities for improving loyalty program performance.
*Partner with engineering, design, marketing, analytics, and business teams to deliver customer-centric digital experiences.
*Manage product discovery, prioritization, requirements gathering, backlog management, and feature delivery throughout the product lifecycle.
*Develop and optimize loyalty program features, including rewards structures, membership benefits, customer incentives, and personalized experiences.
*Analyze customer behavior, engagement, retention, conversion, and loyalty program performance to guide product decisions.
*Define product success metrics, track KPIs, and use data-driven insights to improve program effectiveness.
*Collaborate with eCommerce and digital experience teams to integrate loyalty capabilities across customer journeys and digital channels.
*Communicate product strategy, roadmap priorities, and progress to stakeholders and leadership.
*Drive continuous improvement through experimentation, customer feedback, and performance analysis.

Required Experience and Skills

*5+ years of product management experience within a technology-driven organization.
*Direct experience with customer loyalty, rewards, membership, or retention programs.
*Strong experience in eCommerce, digital products, or digital customer experience.
*Experience defining product strategy, roadmaps, requirements, and feature priorities.
*Strong analytical skills with experience using customer insights and product metrics to drive decisions.
*Excellent communication, stakeholder management, and cross-functional collaboration skills.

Preferred Qualifications

*Experience with loyalty platforms, customer engagement tools, or rewards management systems.
*Familiarity with customer segmentation, personalization, and lifecycle marketing.
*Experience with Agile product development and experimentation methodologies.
*Knowledge of customer retention metrics, conversion optimization, and customer lifetime value.

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