Roles & Responsibilities

• Creates, develops, and executes more complex quality designs for marketing vehicles including circular, catalogs, collateral, brochures, direct mail, newspaper ads, magazine ads, in-store signs, emails, presentations, packaging, internal campaigns, and internal ad hoc requests.
• Maintains knowledge of current copy standards and formats to consistently and effectively convey the company’s image and positioning within the marketplace.
• Collaborates with manager, designers, writers, other marketing team members, and external stakeholders to ensure the appropriate concepts, themes, and messages are represented effectively and consistently for the business objective(s) and audience(s).
• Ensures assignments adhere to the approved brand and messaging guidelines to maintain our corporate identity.
• Communicates regularly with project management team to ensure assignments are completed on time.
• Attends and/or leads meetings facilitated by business area or project initiator to understand the goals and objectives throughout the stages of a project.
• Presents assignments to business area managers/leaders and peers as needed.
• Leads the team’s more complex creative assignments and mentors other team members.

 

Job Duties

• Bachelor’s Degree and at least 1 year of experience designing marketing material for a variety of media including collateral, catalogues, direct mail pieces, magazine ads and circular spots OR a High School Diploma/GED and at least 4 years of experience designing marketing material for a variety of media including collateral, catalogues, direct mail pieces, magazine ads and circular spots.
• Experience with Retail.
• Experience with graphic design.
• Knowledge of printing processes, illustration, and retouching.
• Experience creating ad campaign concepts for various media.
• Knowledge of consumer, industry and competitive trends.
• Knowledge of industry design styles, standards and formats.
• Knowledge of brand identity guidelines and style guidelines to achieve consistent and effective messaging and corporate image in all marketing concepts.
• Experience building communications pieces (including typography, setting color, editing images and preparing files for release to a printer.)
• Advanced level skill with Photoshop (including working with gradients, working with perspective, adding artistic filters, working with shapes, filtering, removing a background, using photo merge, and managing color).
• Experience presenting to and coordinating senior level meetings, including preparation of agendas and documents.
• Experience collaborating with (internal resources, external resources, both) to develop strategies that meet department goals within budget and established timelines.