Senior Analyst – Digital Optimization

Responsibilities

• Measure and evaluate digital experiments, campaigns, and optimization initiatives, translating results into clear, actionable business insights.
• Identify opportunities for digital experience optimization through data analysis, customer behavior insights, and hypothesis development.
• Design and support experimentation frameworks to validate business and customer experience hypotheses.
• Conduct quantitative and qualitative analyses to solve customer and digital channel challenges using research, analytics, and data science methodologies.
• Develop recommendations that improve digital channel performance, customer engagement, and conversion outcomes.
• Present findings, trends, and strategic recommendations to leadership and cross-functional stakeholders.
• Collaborate with Product, UX, Engineering, and QA teams to ensure accurate data collection, experiment implementation, and measurement integrity.
• Promote best practices in digital analytics, experimentation, and optimization across teams.

Required Qualifications

Digital Analytics & Customer Behavior Analysis

• 3+ years of experience analyzing digital customer behavior and performance metrics.
• Strong ability to identify actionable insights from large datasets.

Experimentation & Test Design

• 3+ years of experience designing, executing, and evaluating A/B tests and other experimentation methodologies.
• Experience developing hypotheses and measuring experiment outcomes.

Technical Skills

• 3+ years of hands-on experience with:
  • Google Analytics
  • BigQuery
  • SQL
  • Quantum Metric
  • Tableau
• Strong analytical, statistical, and data visualization capabilities.

Preferred Qualifications

• Experience with website and mobile application analytics.
• Familiarity with UX research methods and customer journey analysis.
• Experience in eCommerce, digital marketing analytics, or conversion rate optimization.
• Knowledge of experimentation platforms such as Optimizely, Adobe Target, or similar tools.
• Experience working in agile product development environments.

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