Serve as a subject matter expert for Adobe Analytics, Launch, Target, and AEM.
Lead the design and implementation of analytics tagging and data layer strategies.
Translate business requirements into technical analytics solutions.
Administer and optimize tag management systems for Amtrak's digital properties.
Conduct QA and debugging of tags, analytics data, and web implementations.
Collaborate with business stakeholders to define KPIs and analytics reporting strategies.
Validate and maintain data integrations and exports (e.g., S3, SFTP).
Troubleshoot analytics issues and provide technical support to internal teams.
Support agile project delivery and manage multiple analytics initiatives.
Recommend and implement best practices for digital data collection and reporting.