Role and Responsibilities

• Develop and implement global SEO and SEM strategies to enhance visibility and traffic across various platforms.
• Oversee technical SEO aspects, including schema markup, tagging, domain and URL strategy, canonicals, and HREFLang implementation.
• Analyze traffic patterns and user behavior to optimize conversion rates and lead generation strategies.
• Provide training and support to new search marketing employees, fostering a culture of continuous learning and improvement.
• Work closely with multiple business units to align search marketing strategies with overall business goals.
• Gather and share insights on vendors, tools, and industry trends to keep the team informed and competitive.
• Manage multiple projects with tight deadlines, ensuring effective communication and organization among key stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in B2B search marketing, specifically SEO and SEM, with a strong focus on global strategies.
• In-depth knowledge of SEO tools and best practices for international markets.
• Experience with Google Ads (AdWords) and other search advertising platforms for global campaigns; Google AdWords certification is required.
• Strong analytical skills with a data-driven approach to decision-making, particularly in a global context.
• Excellent written and verbal communication skills to effectively convey strategies and insights.
• Keen ability to stay updated with the latest industry trends and best practices.
• Comfortable working in a fast-paced, ever-changing environment with the ability to respond quickly to emerging needs.
• Strong competency in project management and organization, with the ability to lead multiple projects and meet deadlines.
• Experience with SiteCore or other enterprise Content Management Systems (CMS) is preferred.

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