We are seeking a skilled Salesforce Marketing Cloud (SFMC) Developer to join our team. In this role, you will be responsible for developing, implementing, and optimizing marketing automation solutions using Salesforce Marketing Cloud. You will work closely with marketing and technical teams to ensure campaigns are executed effectively and personalized to customer needs.
Roles and Responsibilities
- Develop and maintain custom solutions using Salesforce Marketing Cloud (SFMC) tools including Email Studio, Journey Builder, Automation Studio, and Content Builder.
- Create and optimize email campaigns, SMS, push notifications, and other marketing workflows.
- Implement data management strategies, working with data extensions, lists, and integrations within SFMC.
- Utilize AMPscript and SQL for email personalization, dynamic content, and automation scripting.
- Integrate SFMC with other Salesforce products (Sales Cloud, Service Cloud) and third-party systems.
- Troubleshoot and resolve technical issues related to campaigns, integrations, or automations.
- Collaborate with cross-functional teams to align technical solutions with marketing goals.
- Support data privacy compliance (GDPR, CCPA) in marketing automation processes.
Required Skills & Experience
- 2+ years of experience with Salesforce Marketing Cloud, including hands-on development in Email Studio, Journey Builder, Automation Studio, and AMPscript.
- Strong knowledge of SQL for data manipulation and reporting.
- Experience with SFMC integrations, including Salesforce CRM and third-party tools.
- Familiarity with data privacy regulations (GDPR, CCPA).
- Excellent problem-solving skills and attention to detail.
Preferred Qualifications
- Salesforce Marketing Cloud certifications (e.g., Email Specialist).
- Experience with Marketing Cloud APIs or custom integrations.