Duties and Responsibilities

• Create personalized messages, and landing pages using Marketing Cloud scripting languages.
• Develop complex mobile responsive emails using modern standards and best practice guidelines for HTML/CSS for email to optimize responsive rendering and drive engagement rates.
• Develop and optimize email template portfolio for continued A/B testing, mobile optimization, and dynamic personalization.
• Perform quality assurance and troubleshooting code rendering across multiple desktop and mobile devices, using email testing and analytics platforms such as Litmus or Email on Acid.
• Partner closely with Marketing and Engineering teams, to turn compelling and personalized email notifications into reality.
• Create web banners corresponding with email artwork (or vice versa).
• Execute email setup and deployment via SFMC (Salesforce Marketing Cloud).

Qualifications/Skills

• Must have a strong grasp of all functions within SFMC (Salesforce Marketing Cloud) and provide a seamless walkthrough/overview.
  
• 10 years of experience working with Salesforce Marketing Cloud.
• Deep knowledge of digital and voice campaign strategy including compliance rules and effective contact channel usage KPI Metrics and analytics of campaign effectiveness.
• Experience in a functional lead role implementing campaigns for customer service and/or collections-related business processes.
• Proficiency in AMPscript, SQL, and SSJS.
• Experience with Mobile Studio, Email Studio, Journey Builder, and Automation Studio.
• Understanding of digital marketing strategies and tactics.
• Salesforce Marketing Cloud Developer certification is a must.

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