Job Description

• Proactively engaging with product partners to manage their digital multi-channel Marketing Automation projects.
• Understand out-of-the-box Marketing Cloud functionality, and have the ability to leverage and tailor these based on customer requirements
• Engaging with customers’ business and technical staff, e.g. in discovery workshops, to find the right solutions for their Marketing Cloud projects
• Develop functional specifications and create and update solution blueprint documentation.
• Recommend best practices for key Journey Builder/Engagement Studio campaigns.
• Developing an end-to-end solution plan and, depending on the project organization, acting as a technical lead for the project from initial kickoff through requirements analysis, design, and implementation phases to go-live
• Iterate on solutions through a Build/Test/Review cycle with stakeholders
• Negotiate solutions to complex scenarios with multiple parties and agendas
• Provide guidance to optimizing marketing operations.
• Conduct technical requirements gathering, review, and architecture review sessions.
• Design data and process integrations between SFMC products and the rest of sales, service and marketing eco-system.
• Make technical decisions that positively impact Customer, Company, and Individual metrics
• Proactively identify and analyze issues / obstacles to determine and recommend appropriate courses of action
• Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud and other Salesforce Digital Engagement solutions.
• Will have Hands on coding for upto 70% in a sprint if required.
• 5+ years implementation experience in Salesforce Marketing Cloud Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder (Interaction Studio/Customer 360 Audiences a plus)
• Expert on Salesforce Marketing Cloud product set including Advertising Studio, Interaction Studio, Customer 360 Audiences, Content builder, journey builder, Contact builder and Audience segmentation.
• Email Studio and Marketing Cloud Intelligence.
• Experience in a technical leadership role designing, building, and executing complex automated marketing programs with Salesforce Marketing Cloud
• Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences
• Ability to take initiative and lead, motivate, and oversee teams to produce results
• Ability to design system architectures and data models
• Solid knowledge of:JavaScript, SSJS, AMPscript, HTML, CSS, SQL
• Experience working with APIs – SOAP and REST based Marketing cloud APIs and SDKs. Knowledge on Mulesoft anypoint and marketing cloud connect is a must have.
• Team player attitude and ability to work in a high energy business environment.
• Marketing Cloud Administrator
• Marketing Cloud Email Specialist
• Marketing Cloud developer
• Marketing Automation Engineer

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