Responsibilities
• Understand the product portfolio strategy and channel sales process in order to apply B2B Marketing best practices for customer growth
• Work with product managers, sales and communications teams to understand the customer journey in order to create messaging and sales materials needed to drive demand in the market
• Lead development and maintenance of digital marketing materials including website, videos, presentations, case studies, infographics, etc. working with agencies and designers
• Execute compelling integrated marketing campaigns aligned to strategic initiatives
• Create sales enablement tools: presentations, winning guides, sales kits, etc.
• Monitors the market and identifies creative opportunities to effectively position Siemens versus the competition.
• May conduct market research activities as appropriate
• Supports ad hoc programs as identified by the business to achieve customer-specific or product-specific objectives
• While working under supervision, position is designed to provide some advice and assistance to less experienced colleagues

Required Knowledge/Skills, Education and Experience
• 5+ years B2B digital product marketing experience required. Industrial or technical marketing experience highly desired. HVAC experience a plus
• Bachelors degree required
• Proven experience developing comprehensive, integrated marketing plans
• Possess an aptitude for mechanical systems and technology and ability to translate engineering content into real benefits
• Marketing literature/video production experience
• Hands-on driver with strong multi-tasking and organizational skills
• Builds productive working relationships internally and externally