Key Responsibilities

• Developing go-to-market strategies and driving launches for new products and features
• Leading cross-functional efforts to drive successful alpha and beta tests to gain direct advertiser feedback, build use cases for more efficient product development iterations. 
• Collaborate with product managers, marketing, sales, and training to execute launch plans flawlessly
• Lead development of core collateral for sales enablement and key marketing tactics, including pitch decks, blog posts, webinars and web content.
• Partner effectively with Product Management and Marketing to lead world-class communications for new ecommerce solutions
• Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
• Be the go-to-person for product knowledge and market trends, and represent the voice of the market internally with Product Management.

Qualifications

• BA/BS in Marketing or equivalent working experience.
• 3+ years of experience in product marketing for internet, enterprise, or consumer technology
• Management consulting, start-up experience, and international markets are a plus
• Experience with Omniture or a similar analytics suite.
• Tech savvy with a general understanding of the web.
• Willing to work hard and to do a broad base of tasks from administrative to strategic.
• Strong analytical and problem-solving skills with a results-oriented mindset
• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)

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