Key Responsibilities

• Lead the delivery of marketing technology projects, including CDP, CRM platforms, digital marketing, CMS, PXM, analytics tools, and personalization solutions.
• Collaborate with marketing, IT, and merchandising teams to define project requirements and objectives.
• Manage project timelines, resources, risks, and budgets to ensure successful implementation.
• Coordinate with vendors and technology partners for smooth integration and deployment.
• Monitor and report on project progress, resolving blockers and adapting plans as needed.
• Ensure alignment of marketing technology initiatives with retail business strategies.
• Facilitate adoption and change management within marketing and retail teams.
• Drive continuous improvement in Martech processes, tools, and data quality.
• Stay updated on emerging Martech trends and assess their applicability to retail marketing.

Required Skills and Qualifications

• Proven experience in managing the full project lifecycle, ensuring timely delivery, budget adherence, and alignment with business goals to improve the customer experience and marketing effectiveness.
  
• Bachelor’s degree in Marketing, Information Technology, Business, or a related field.
• Proven experience managing Martech or digital marketing projects in a retail or e-commerce environment.
• Strong understanding of marketing technologies such as CRM, CDP, CMS, DAM, email marketing, analytics, and personalization platforms.
• Excellent project management skills with knowledge of Agile and Waterfall methodologies.
• Ability to work effectively with cross-functional teams and external partners.
• Analytical mindset with strong problem-solving and communication skills.
• Familiarity with retail marketing strategies and customer experience concepts.
  

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