We are seeking an experienced Marketo Developer with strong expertise in Adobe Marketo Engage, marketing automation, and CRM integrations. The ideal candidate will be responsible for building and optimizing marketing programs, campaign automation, audience segmentation, and dynamic content personalization in enterprise B2B environments.
Key Responsibilities
- Design, develop, and manage programs, smart campaigns, and engagement streams in Adobe Marketo Engage.
- Customize emails and landing pages using HTML/CSS and dynamic scripting technologies.
- Develop and maintain dynamic content using JavaScript and Velocity Scripting.
- Manage and support Marketo integrations with Salesforce (SFDC) or Microsoft Dynamics CRM.
- Perform audience segmentation, lead management, and advanced A/B testing to optimize campaign performance.
- Collaborate with marketing and business teams to execute automated marketing campaigns.
- Monitor campaign performance, troubleshoot issues, and recommend process improvements.
- Ensure data accuracy, campaign governance, and best practices within the Marketo platform.
Required Skills
- Expert-level proficiency in Adobe Marketo Engage.
- Strong knowledge of HTML/CSS for email and landing page customization.
- Familiarity with JavaScript and Velocity Scripting.
- Hands-on experience with Salesforce (SFDC) or Microsoft Dynamics integrations.
- Strong understanding of audience segmentation, marketing automation, and A/B testing.
- Excellent analytical and problem-solving skills.
Preferred Qualifications
- Adobe Marketo Certified Expert (MCE) or Adobe Marketo Certified Master (AD0-E712).
- 3+ years of hands-on experience in a dedicated Marketo role within B2B or enterprise environments.