Technical / Functional Skills
- 3- 7+ yrs of experience in Digital and Email Marketing using Marketo, Adobe Campaign.
- Good understanding and experience in Content Marketing and Email marketing.
- Knowledge on deploying digital marketing campaigns using marketing automation platform Marketo.
- Responsible for supporting the implementation and management of campaign programs and automated workflows.
- Basic Knowledge on reporting and data analytics tools such as Google Analytics, Adobe Analytics, Omniture, and Tableau and basic knowledge on SQL
- Updated with the latest B2B Marketing Automation best practices.
- Understanding of JQuery scripts to increase interactivity for content and web portals.
- Exceptional analytical and problem-solving skills.
- Ability to work independently with minimum supervision in a team environment.
- Extensive experience in Agile methodology
- Managing Multiple stakeholder whilst working on different campaigns.
- Excellent understanding of UI/UX technologies
- Understanding of Adobe Marketing cloud
- Understanding of AEP
- Extensive experience in Customer interaction