Technical / Functional Skills 

• 3- 7+ yrs of experience in Digital and Email Marketing using Marketo, Adobe Campaign.
• Good understanding and experience in Content Marketing and Email marketing.
• Knowledge on deploying digital marketing campaigns using marketing automation platform Marketo.
• Responsible for supporting the implementation and management of campaign programs and automated workflows.
• Basic Knowledge on reporting and data analytics tools such as Google Analytics, Adobe Analytics, Omniture, and Tableau and basic knowledge on SQL
• Updated with the latest B2B Marketing Automation best practices.
• Understanding  of  JQuery scripts to increase interactivity for content and web portals.
• Exceptional analytical and problem-solving skills.
• Ability to work independently with minimum supervision in a team environment.
• Extensive experience in Agile methodology
• Managing Multiple stakeholder whilst working on different campaigns.

 

Good-to-Have

• Excellent understanding of UI/UX technologies 
• Understanding of Adobe Marketing cloud
• Understanding of AEP
• Extensive experience in Customer interaction