Responsibilities:

• Digital Marketing/Martech PdM with Campaign Management/ESP platform selection, architecture and implementation.
• Provide Strategic guidance to client in defining and building enterprise-wide modern Campaign Management technology architecture and roadmap AI / ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), Loyalty, Campaign Management etc.
• Implementation phase once client announce the chosen Email & SMS platform.
• Leverage industry experience, learnings and best practices to inform the strategy.
• Partner with client stakeholders, to ensure dependent strategies to enterprise-wide MarTech strategy are understood and aligned to ensure maximal business impact
• Design data-driven journey orchestration strategies and campaigns
• Responsible for translating business and marketing expectations into strategies, capabilities, and business justification (value, total cost of ownership, impact) that result in marketing efficiency and effectiveness across the enterprise
• Be a platform expert in at least 2+ ESP technology platform stacks
• Previous experience in running a RFP for selecting the Campaign Management platform
• Have in depth understanding of the integrations needed to implement the Campaign Management platform for a d2c organization.

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