We are seeking a Marketing Performance Analyst to analyze digital marketing performance, optimize campaigns, and provide data-driven insights to improve SEO, web analytics, and audience engagement. The ideal candidate will have experience with analytics platforms, campaign reporting, SEO strategies, and emerging AI-driven search optimization techniques.
Required Experience
- 5+ years of experience in web analytics, campaign reporting, digital marketing performance, and SEO.
- 1–2 years of experience with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), or demonstrated knowledge of optimizing content for AI-driven search experiences such as Google AI Overviews, ChatGPT, or Claude.
- Experience working in agency environments is preferred.
- Healthcare or regulated industry experience is a plus.
Required Skills & Qualifications
- Proficiency with web analytics platforms such as Piwik, Google Analytics, and Google Search Console.
- Hands-on experience with SEO tools such as SEMrush.
- Familiarity with Yext or similar location and reputation management platforms.
- Experience with data visualization tools such as Tableau, Looker, or Power BI is a plus.
- Strong analytical skills with the ability to interpret data and provide actionable recommendations.
- Solid understanding of UTM parameters, campaign tracking, and digital reporting processes.
- Excellent communication, organization, and project management skills.
- Ability to manage multiple priorities, work independently, and meet deadlines.
- Detail-oriented, proactive, and self-motivated approach to problem-solving.
Roles & Responsibilities
- Analyze website performance, campaign metrics, and digital marketing data to identify trends and optimization opportunities.
- Develop and maintain marketing performance reports and dashboards.
- Monitor SEO performance and recommend strategies to improve organic search visibility.
- Support AEO/GEO initiatives by optimizing content for AI-powered search experiences.
- Track campaign performance using UTM parameters and analytics tools.
- Collaborate with marketing teams to measure campaign effectiveness and ROI.
- Provide insights and recommendations based on data analysis.
- Manage reporting workflows and ensure accuracy of marketing performance data.
- Support digital marketing initiatives within healthcare or regulated industry environments.