Partner with PMs to define campaign objectives, audience strategy, surfaces, and success metrics
Translate requirements into end-to-end campaign configurations, including setup, targeting, segmentation, placements, and experimentation (A/B testing where applicable)
Ensure campaigns are technically sound, scalable, and aligned with platform best practices
Stakeholder & Partner Management
Collaborate with cross-functional stakeholders to align on requirements, timelines, and deliverables
Identify risks, dependencies, and optimization opportunities
Campaign Governance & Quality
Ensure adherence to governance standards, approvals, and compliance requirements
Manage full campaign lifecycle: build, validation, approvals, and publishing
Maintain high quality and accuracy across all campaign executions
Communication & Documentation
Document campaign configurations, processes, and decisions
Communicate status, risks, and updates to stakeholders clearly and effectively
Required Qualifications
Experience in campaign management, experimentation platforms, or in-product messaging in a technical or program management role
Strong understanding of end-to-end campaign lifecycle
Ability to translate high-level requirements into executable campaign setups
High attention to detail and strong quality mindset
Ability to manage multiple campaigns with tight deadlines
Strong communication skills with both technical and non-technical stakeholders