We are seeking a detail-oriented Marketing Automation / Martech Specialist with 2–4 years of experience in marketing automation, Martech operations, or CRM execution. The ideal candidate will have hands-on experience with Cordial, strong knowledge of audience segmentation and campaign execution, and the ability to work with marketing, data, and technology teams.
Key Responsibilities
- Support the design and documentation of audience segmentation logic in partnership with data teams.
- Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and ensure targeting accuracy.
- Build and configure modular email templates, including Cordial Sculpt blocks, reusable components, and dynamic personalization.
- Translate marketing business requirements into structured technical requirements and workflow documentation.
- Assist with building and maintaining customer journey templates and personalization frameworks for lifecycle campaigns such as Welcome, Post-Purchase, and Reactivation.
- Support campaign execution, QA, testing, and troubleshooting.
- Partner with IT and Data teams to validate integrations, triggers, data feeds, and data quality.
- Document processes, workflows, and best practices to improve platform adoption.
- Support Martech platform transitions and contribute to process improvements.
- Collaborate with Brand, Marketing, Data, and Technology teams to deliver effective campaigns.
Required Skills & Qualifications
- 2–4 years of experience in Marketing Automation, Martech Operations, CRM, or related areas.
- Hands-on experience with Cordial is required.
- Strong understanding of audience segmentation and targeting logic.
- Working knowledge of SQL and experience querying Snowflake.
- Experience with campaign execution, QA, personalization, and journey management.
- Strong documentation and process-management skills.
- Ability to translate marketing requirements into actionable technical and data requirements.
- Excellent communication and cross-functional collaboration skills.
- Detail-oriented, proactive, adaptable, and comfortable learning new platforms and processes quickly.