Roles & Responsibilities

• Provide best practice oversight and assistance in design and set up of automated marketing campaigns, reporting throughout the customer life cycle and improve processes across platforms.
• Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes. 
• Track ongoing progress of projects and deliver timely updates to clients.
• Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively 
• Be knowledgeable on email best practices, technologies and trends. Ensure emails follow CAN-SPAM best practices and GDPR compliance.
• Monitor internal testing results and industry best practices. Integrate learning to ensure optimal email results, improved email deliverability, and compliance around permission-based marketing
• Passion to drive improvement in the overall customer experience.

Technical/Functional Skills

• 2+ years of extensive hands on experience in Email marketing tools such as Salesforce Marketing Cloud, Adobe Campaign or any other CRM tool. 
• Debugging and troubleshooting, Strong QA skills 
• Familiarity with project management tracking tools like ADO, Jira, etc.
• Availability for urgent pull/push campaigns off regular business hours 
• Ability to multi-task and stakeholder management to thrive dynamic business environment.
• Experience working across multiple agencies and teams.
• Extremely detail-oriented approach with strong analytical skills 
• Extensive understanding of Email Marketing, Mobile, and Web Marketing Business practices 
• Knowledge of end to end Campaign Management processes 
• Previous experience working with Microsoft will be an added advantage.