ECommerce Web Analytics Analyst

Key Responsibilities

• Analyze website and eCommerce performance using Adobe Analytics or Google Analytics.
• Develop and maintain dashboards, reports, and data visualizations to track key business metrics.
• Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities.
• Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital performance.
• Partner with business, product, and marketing teams to provide data-driven recommendations.
• Write and optimize SQL queries to extract, analyze, and validate data from multiple sources.
• Ensure data accuracy and support ongoing web analytics implementation and reporting enhancements.
• Present insights and recommendations to stakeholders to improve customer experience and business outcomes.

Required Skills

• 4+ years of experience in Web Analytics or Digital Analytics.
• Hands-on experience with Adobe Analytics (preferred) or Google Analytics.
• Strong experience creating dashboards, reports, and analytical insights.
• Solid understanding of Web Analytics KPIs, website optimization, and eCommerce/product performance metrics.
• Strong SQL skills for data analysis and reporting.
• Excellent analytical, problem-solving, and communication skills.

Preferred Skills

• Experience with data visualization tools such as Power BI or Tableau.
• Knowledge of A/B testing, conversion rate optimization (CRO), and customer journey analytics.
• Experience working in Agile environments.

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