Consumer Researcher

Roles and Responsibilities

• Design and execute end-to-end consumer research projects, including defining objectives, developing methodologies, and delivering insights.
• Develop research instruments such as questionnaires, discussion guides, and surveys.
• Conduct both qualitative and quantitative research to understand consumer behaviors, attitudes, and trends.
• Analyze and synthesize data from multiple sources to generate actionable insights and business recommendations.
• Create clear, compelling research reports and data visualizations to communicate findings to stakeholders.
• Partner with cross-functional teams to identify business questions and determine when consumer research can add value.
• Identify and implement opportunities to automate and scale research processes for efficiency and consistency.
• Utilize research tools and platforms to design surveys, analyze data, and manage research workflows.

Required Qualifications

Education & Experience

• Bachelor’s degree or equivalent experience in Business, Social Sciences, Psychology, Analytics, Statistics, or a related field.
• 3–5 years of relevant industry experience in consumer or market research.

Technical Skills

• Experience with research and analytics tools such as SPSS, R, Python, Qualtrics, SurveyMonkey, Forsta, QuestionPro, or Lighthouse Studio.
• Strong understanding of both qualitative and quantitative research methodologies.
• Familiarity with various data types and experience integrating multiple data sources to generate insights.

Core Competencies

• Strong analytical, problem-solving, and critical thinking skills.
• Ability to translate business needs into research questions and actionable insights.
• Excellent written and verbal communication skills.
• Strong interpersonal skills with the ability to collaborate across teams and present findings effectively.
• Proven ability to manage multiple projects and deliver results in a fast-paced environment.

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