We are seeking an experienced Adobe Target Consultant with strong expertise in experimentation development, personalization, and front-end implementation. The role will support end-to-end experiment delivery, including Adobe Target configuration, development, QA, troubleshooting, launch, and technical consultation.
Roles and Responsibilities
- Design, configure, develop, QA, and launch experiments in Adobe Target, including A/B Testing, Multivariate Testing (MVT), Experience Targeting (XT), Auto-Target, and Auto-Personalization.
- Implement and configure Adobe Target at.js, mbox, activities, audiences, and profile scripts.
- Develop front-end experiment variations using advanced JavaScript, HTML5, and CSS3, including DOM manipulation and custom personalization scripts.
- Translate business requirements into scalable technical solutions and actionable development tasks.
- Gather requirements, identify dependencies and risks, and provide technical guidance on experiment feasibility and personalization strategies.
- Perform cross-browser and cross-device QA, debugging, validation, and troubleshooting of Target activities.
- Collaborate with product owners, experimentation teams, business stakeholders, and distributed development teams.
- Manage multiple experiments and priorities while ensuring timely delivery and adherence to quality and governance standards.
- Apply Adobe Target best practices, coding standards, reusable solutions, and experimentation governance processes.
- Support continuous improvement of experimentation and personalization capabilities.
Required Skills & Qualifications
- 7+ years of experience with Adobe Target implementation and experimentation development.
- Strong hands-on experience with Adobe Target, A/B Testing, MVT, XT, Auto-Target, and Auto-Personalization.
- Expertise in at.js, mbox, activity configuration, profile scripting, audience targeting, and personalization.
- Advanced JavaScript skills, including DOM manipulation and custom scripting.
- Strong HTML5 and CSS3 skills for front-end experiment development.
- Experience with experiment QA, debugging, and troubleshooting across browsers and devices.
- Understanding of client-side data flows and personalization frameworks.
- Strong requirement gathering, technical solutioning, problem-solving, and analytical skills.
- Excellent stakeholder communication and collaboration skills.
- Experience managing the complete experimentation lifecycle: build → QA → launch.
- Experience working in Agile or sprint-based delivery environments.
Preferred Skills
- Familiarity with Adobe Experience Platform (AEP) and modern audience solutions.
- Experience with browser developer tools and Adobe debugging tools.
- Knowledge of experiment design, traffic allocation, and personalization strategies.
- Experience optimizing client-side scripts and web performance.
- Exposure to experimentation governance and intake frameworks.
- Experience supporting retail, e-commerce, or high-traffic digital platforms.
- Experience working with distributed/global teams.