Roles and Responsibilities

• Configure and manage AEP schemas, datasets, and data flows to build unified, actionable customer profiles.
• Implement and maintain data ingestion pipelines for real-time and batch data sources.
• Develop and deploy API-based audience creation and activation using AEP RT-CDP.
• Automate audience workflows and enable real-time data synchronization across downstream marketing and analytics platforms.
• Collaborate with marketing, data, and engineering teams to design scalable REST API integrations for audience delivery and engagement.
• Design and operationalize event-driven customer journeys using Adobe Journey Optimizer (AJO) and Decisioning (AJO-D) capabilities.
• Configure decision rules, eligibility logic, and offer hierarchies to support personalization and targeting strategies.
• Ensure adherence to data governance, privacy standards, and internal compliance frameworks.
• Document technical solutions, integration blueprints, and operational workflows to support platform scalability and maturity.

Required Skills and Qualifications

• Bachelor’s degree in Computer Science, Marketing Technology, or a related field.
• 5+ years of hands-on experience in Adobe Experience Platform (AEP) implementation and operations.
• Proven expertise in Real-Time CDP (RT-CDP) configuration, profile activation, and audience management.
• Strong knowledge of Adobe Journey Optimizer (AJO / AJO-D) — journeys, offers, and decisioning.
• Proficiency with Adobe I/O, REST APIs, JSON, and XDM schemas.
• Understanding of data governance, identity resolution, and customer data pipelines.
• Familiarity with other Adobe Experience Cloud tools such as Workfront, AEM, and Customer Journey Analytics (CJA).
• Strong analytical, communication, and documentation skills.

Posted By