The Adobe Analytics/Launch Developer (Technical Delivery Manager) owns tagging feature requests and implementations from the Business Requirements Document to Solution Design Reference and through tagging completion. You will be a liaison between the Adobe Analytics analysts, Launch implementation developers, and data layer developers, owning projects to ensure tagging is complete and accurate.
Responsibilities
- You will also be a point person for Launch development issues and quick-turnaround bugs that arise throughout the day.
- Develop instrumentation strategies and measurement frameworks across multiple websites & mobile apps
- Responsible for implementation requests and ensure all have measurement standards implemented and are functioning as expected
- Deliver clear and concise measurement documentation
- Debugging/troubleshooting/resolving Adobe configuration and integration issues
- Assess, audit and identify gaps in existing tagging, infrastructure and Adobe Launch configurations
- Partner with Digital Product & IT Development Engineers on instrumentation configuration
- Support implementation architecture strategy and governance
Required Experience
- 2+ years of experience with Adobe Analytics or Google Analytics
- 1+ years of experience with digital analytics implementation platforms such as: Google Tag Manager, Tealium IQ or Adobe Launch
- Data layer expertise and experience
- Expertise writing tagging specifications (SDR, tech specs)
- Expertise leveraging Omnibug and other web developer tools to debug Analytics Tags
- Experience with quality assurance and debugging of tagging (media tags and analytics).
Preferred Skills
- Experience with project management
- Experience with Adobe CJA, Web SDK
- Experience with mobile (Charles Proxy, Adobe Assurance), AEP Core Mobile SDK, ecommerce tagging
- Experience with JavaScript, HTML, CSS and other languages related to analytic enablement